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MDF 101

The basics

The Millennial Digital Foundry (MDF) is digital project and product management consultancy focused on helping purpose driven organizations engage supporters and build awareness of their mission. The MDF approach is focused on aligning open or low cost digital platforms with client goals and capacity.




Who & Why

Founded in 2011, MDF began as a pseudonym for the consulting and freelance work of its founder. Built on a "triverb" mandate that requires our work innovate, create and engage - MDF works to spur digital innovation by tapping an extended network of artists, strategists, and technologists committed to social good and digital technology.

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Jason Williams
Principal, Project & Product Managment

As Founder, Jason currently leads project management and product ideation and development for all MDF projects. He currently consults for the global PR agency Ketchum, where he manages the production of web products for multiple clients including: Libby's, MasterCard, FedEx, Zoetis, Pfizer and Toshiba and Frito-Lay.

Previous to launching MDF Jason consulted for ClickedIn, a startup product and small business marketing solution at Time Warner Cable Media. Prior to his work at TWC, Jason consulted for the award winning integrated PR firm MWW where he worked on digital strategy for NIkon, Samsung and McDonald's. Jason began his career working in support of the United Nations coordinating digital outreach initiatives at the United Nations Association, a program of the United Nations Foundation.

He is also a Fellow at the the Institute for Sustainable Communication where he works to raise awareness, build capacity and foster the widespread adoption of economically viable, environmentally restorative and socially constructive uses of print and digital media. Jason holds a Master of Science with a focus on Integrated Digital Media and Technology Management from New York University, Polytechnic School of Engineering. He earned a Bachelor of Technology with a focus on Web Technology from The City University of New York. Jason has guest lectured at New York University and The City University of New York and has taught graduate coursework at Touro College, Graduate School of Technology.



How we provide guidence

The MDF process begins with an assessment and audit to appropriately understand the client's capacity for change. The progression to ideation and strategy development comes via collaborative brainstorming, cumulating in technical development based on intuitive functionality.


Digital Project Managment

Making sense and keeping abreast of platform changes and new digital channels can be time consuming and overwhelming. MDF works with clients to help manage and develop effective digital initiatives that are sensible and effective.

MDF  project experitise covers the following areas:

  • Budgets & project estimation
  • SOW and requirements documentation
  • Development sourcing and talent

Digital Product Development

Building primarily on open source or low cost digital platforms, MDF works with its clients to develop websites, microsites, desktop and mobile applications that are both cost effective and customizable. 

MDF works with clients in the following product development areas:

  • Ideation, UX and wireframing 
  • HTML, CSS, PHP, JavaScript and CMS managment 
  • Bug tracking, QA and post-launch support 



Who we've worked with

MDF acts as a catalyst working with cilent leadership to recommend and deploy new opportunities to connect and inform across desktop and mobile. Clients range from academic institutes to social movements and progressive non-profits. Organizations MDF has worked with inculde: The United Nations Foundation, Occupywall Street, Citizens for Responsibility and Ethics in Washington and New York University








Lets connect

For information on new projects Jason Williams can be reached at

Jason can also be reached via twitter @jwillnyc, Google+ and Linkedin