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MDF 101

The basics

The Millennial Digital Foundry (MDF) is digital strategy and digital product management consultancy focused on helping purpose driven organizations engage supporters and build awareness of their mission. The MDF approach is focused on aligning open or low cost digital platforms with client goals and capacity.


 

About

Who & Why

Founded in 2011, MDF began as a pseudonym for the consulting and freelance work of its founder and principal. Built on a "triverb" mandate that requires our work innovate, create and engage - MDF works to spur digital innovation by tapping an extended network of artists, strategists, and technologists committed to social good and digital technology.

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Jason Williams
Founder & Principal

Jason leads digital strategy ideation and product development across all MDF projects. Previous to launching MDF Jason consulted for ClickedIn, a startup product at Time Warner Cable Media. Prior to his work at TWC, Jason consulted for the award winning integrated PR firm MWW where he worked on digital strategy for NIkon, Samsung and McDonald's. Jason began his career working in support of the United Nations coordinating digital initiatives at the United Nations Association, a program of the United Nations Foundation. He holds a Master of Science in Integrated Digital Media from the Polytechnic Institute of New York University. He earned a Bachelor of Technology with a focus on web technologies from The City University of New York.

Jason is also a Media and Communication Fellow at The Institute for Sustainable Communication and has guest lectured at New York University, The City University of New York and the Graduate School of Technology at Touro College.


 

Expertise

How we provide guidence

The MDF process begins with an assessment and audit to appropriately understand the client's capacity for change. The progression to ideation and strategy development comes via collaborative brainstorming, cumulating in technical development based on intuitive functionality.

Digital Marketing Strategy

Making sense and keeping abreast of platform changes and new digital channels can be time consuming and overwhelming. MDF works with clients to develop effective digital initiatives that are sensible and effective.

MDF experitise covers the following areas:

  • Digital audits (performance, analysis & traffic)
  • Content marketing, paid advertising and SEO/SEM
  • Social media campaign development

Digital Product Management

Building primarily on open source or low cost digital platforms, MDF works with its clients to develop websites, microsites, desktop and mobile applications that are both cost effective and customizable. 

MDF works with clients across the following product management areas:

  • Idea generation and concept development
  • User requirements and functionality
  • Technical implementation, branding and launch

 

Projects

Who we've worked with

MDF acts as a catalyst working with cilent leadership to recommend and deploy new opportunities to connect and inform across desktop and mobile. Clients range from academic institutes to social movements and progressive non-profits. Organizations MDF has worked with inculde: The United Nations Foundation, Occupywall Street, Citizens for Responsibility and Ethics in Washington and New York University


 

Contact

Lets connect

For information on new projects Jason Williams can be reached at info@millennialfoundry.com

Jason can also be reached via twitter @jwillnyc, Google+ and Linkedin